Hamzy’s Gukbap Restaurant in Seoul: A Must-Visit for Korean Food Lovers

-
source:www.youtube.com/@WanderingHamz


Hamzy, one of Korea’s most iconic YouTube mukbang creators, is making headlines not for another viral video—but for opening her very own restaurant. Known for her deeply satisfying Korean food mukbangs loved by viewers around the world, Hamzy has now taken a bold leap from content creation into the restaurant industry. Located near Jongno 3-ga Station in central Seoul, her gukbap (Korean soup with rice) eatery is drawing enthusiastic crowds of fans and food lovers alike.

What makes this restaurant truly special is that Hamzy herself developed the rich, flavorful broth after months of experimentation, combining traditional Korean ambiance with authentic flavors. In this article, we’ll explore who Hamzy is, where her restaurant is located, and what makes her menu worth the hype.


1. Who Is Hamzy?

Hamzy, whose real name is Ham Ji-hyung, is a global mukbang sensation with over 13.4 million subscribers on YouTube. She became famous for her natural and down-to-earth videos, where she enjoys home-cooked Korean meals. With the growing international interest in Korean food and culture, over 70% of her viewers are now from outside of Korea.

In 2021, she launched a second YouTube channel, Wandering Hamzy, where she shares vlogs about her daily life. This behind-the-scenes look has only strengthened her bond with fans, who appreciate her sincerity and authenticity.



2. Hamzy’s Gukbap Restaurant: Bukchon Mugunghwa

In a recent vlog on her Wandering Hamzy channel, Hamzy revealed that she opened a gukbap restaurant in Seoul’s Jongno district in July 2024—and it has already achieved over 100 million KRW (approx. 73,000 USD) in monthly sales for three consecutive months. The vlog offered an honest look at the hard work behind launching the restaurant, including two months of perfecting the broth and six more months of incorporating customer feedback to refine the flavor.

Hamzy explained that she initially avoided publicizing the restaurant through her own fame, wanting to avoid the misconception that she was leveraging her popularity for an easy success. Now that her staff has mastered delivering consistent quality, she decided it was time to officially introduce it to her followers.

Her restaurant, named Bukchon Mugunghwa, is conveniently located right by Exit 5 of Jongno 3-ga Station. It operates as a casual gukbap spot by day and transforms into a cozy tavern by night. The interior embraces a traditional Korean style, creating a warm and culturally immersive dining experience.


3. What’s on the Menu?

The star dish is the Assorted Sundae Gukbap, a hearty bowl featuring pork meat, head meat, offal, and Korean blood sausage (sundae), all elevated by Hamzy’s signature seasoning paste. Other soup options include:

  • Classic Sundae Gukbap (meat and blood sausage only)

  • Spicy Sundae Gukbap

  • Spicy Assorted Sundae Gukbap

  • “Mugunghwa Soolguk” – a large, premium stew often enjoyed with alcohol

In addition to soup, the menu includes a wide variety of Korean comfort foods and pub-style dishes, such as:

  • Spicy Stir-Fried Gopchang (beef intestines with garlic and chili)

  • Gochujang Gopchang Stew with fragrant perilla leaves

  • Charcoal-Grilled Pork Bulgogi

  • Cold Pork Slices with Seasoned Pollack

  • Sammi Jeon – a savory Korean pancake with pork, squid, and cheese

  • Perilla Oil Tofu Kimchi

  • Handmade Fried Chili Peppers (limited to 50 per day)

  • Assorted Boiled Pork Platter with Mini Soolguk

📍 Restaurant Info:

  • Name: Bukchon Mugunghwa

  • Address: 126 Supyo-ro, Jongno-gu, Seoul, Korea

  • Hours: 11:00 AM – 12:00 AM (Break Time: 3:00 PM – 5:00 PM)

  • Featured Dishes:

    • Assorted Sundae Gukbap – 11,000 KRW

    • Gochujang Gopchang Stew – 33,000 KRW

    • Spicy Stir-Fried Gopchang – 18,000 KRW

  • Restaurant vlog: https://youtu.be/o-ME9FUj9c4


As shown in her vlog, Hamzy didn’t open this restaurant for vanity or branding—she poured genuine effort and culinary passion into creating a place where people can enjoy the true depth of traditional Korean flavors. By listening to customer feedback and committing to quality, she has quickly turned Bukchon Mugunghwa into one of Jongno’s newest must-visit spots.

For fans of Hamzy—or anyone looking to savor a soul-warming bowl of gukbap—this restaurant offers more than just food; it’s a heartfelt expression of Korean cuisine and culture, served with authenticity and care.